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It all started in 1999 when Dan Libby and Ramanathan V. Guha at Netscape created [RSS](https://en.wikipedia.org/wiki/RSS) (now known as “Really Simple Syndication”).
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RSS should have been the link between all content producers and web software, the “Information superhighway” would be freely available to everyone.
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Unfortunately, as RSS was not able to compete with hegemonic and proprietary social networks, it started to be used less and less. Only a few people now use RSS on a daily basis to browse news and discover new topics. Content producers have given up.
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However, there is one industry that still heavily relies on RSS feeds, for now: Podcasts. Almost all podcast softwares (client side and server side) are using RSS.
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**In the meantime, Podcasting is entering a new era.**
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During the past two decades, growth in audience was mainly driven by original audio content producers.
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Major digital players and audio content industry are now investing on Podcasts. Around **750,000 podcasts** and more than **30 million episodes** are available in 2019.
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Yet, compared to the standards in Social Media and Search Engines, Podcasts – technology, user experience – have not evolved much for the past 20 years.
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It is time for all players – Podcasters, Radio Networks, Journalists, Writers and all Voice lovers – to take control of their medium.
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Big corporations such as Apple, Spotify, Google and more, are building proprietary ecosystems: they create their own indexes, their own content, their own players and their own hosting solutions. |
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